Blogging Is More Important Than Ever; Get WordPress
- April 28, 2015
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As recently as a few years ago, marketers were all about the Facebook page; publications garnered millions of shares utilizing its algorithms, simply “liking” an article or ad led to its exposure to an entire network. It was the golden era.
Speaking of ads, the time-honored PPC method (though never dead) has also continued to lose its own traction at a startling rate. Consider it yourself: when is the last time you actually clicked on a built-in ad when browsing a site? At the moment, the only entities that are truly making money off of paid ads are search engines and that’s because they are in the perfect position to give you exactly what you want when you want it.
So, what’s the secret and how can WordPress help
WordPress is the number one blogging platform in the world; it was a creative outlet prior to a functional one (as a website management platform) and remains optimized for those whose fingers just can’t stop hitting the keyboard.
This is great news for those in search of that elusive marketing secret that has outlived all the rest. Blogging enables you to write on what you know, what you do and even what you sell, without alienating readers, explicitly selling with ads or attempting but failing to capitalize on the social networks that don’t really want to do your dirty work for you any longer. Organic reach is the only influence that is growing, and continues to grow, at a healthy rate.
If you’ve been on the fence about WordPress, it’s time to jump on that bandwagon; it may be the key to success in business you’ve been in search of.